Hi, I’m Evelyn.

I bring behavioral insights into the real world, helping product teams

About Irrational Labs

We’re a behavioral science consulting firm that works with the product and marketing teams of companies like Google, Fidelity, Lyft, Uber, Aetna, Cuna Mutual, and One Medical to drive growth and engagement.

Co-founded by renowned author and professor Dan Ariely and Kristen Berman, our methods and process help companies understand their customers’ needs and design products that solve them—for human betterment.

Aligning with our users’ ultimate goals is hard, but it’s the right thing to do. It’s time for us to design a system that works better for everyone.

Evelyn is nothing short of INCREDIBLE! I’m impressed at how engaging and interactive she is, and how much she weaves in our own products into the workshop.

Lauren Polkow
Senior Director of Product, Glassdoor

Pleased to meet you.

I help companies use the science of decision-making to better understand how real people think and behave, so that they can create better products and services.

Why do I do what I do? Because my curiosity has always driven me to want to understand human behavior. And that has taken me from product management, marketing, and sales to behavioral science.

I am a Managing Director at Irrational Labs, where I lead initiatives in tech, human connection, and digital well-being.

Learn More

Signature Topics

  • Product psychology
  • Misinformation
  • Experimental research
  • Behavioral design
  • Digital well-being
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See Me Speak

To design products that work, you have to understand how the people you are building them for think and behave.

Behavioral science gives us this tool set. I’ve seen it transform leading companies—and as a speaker who brings it to life, I transform my audience’s perspective on products and the world.

Some of the amazing companies I’m working with