Hi, I’m Evelyn.
the real world, helping product
teams
About Evelyn
Evelyn is a Managing Director at Irrational Labs and frequent speaker in behavioral economics and consumer psychology.
Irational Labs is a behavioral science consulting firm that works with the product and marketing teams of companies like Google, Fidelity, Lyft, Uber, Aetna, Cuna Mutual, and One Medical to drive growth and engagement.
Evelyn’s greatest passion is designing for connection.
Aligning with our users’ ultimate goals is hard, but it’s the right thing to do. It’s time for us to design a system that works better for everyone.
Evelyn is nothing short of INCREDIBLE! I’m impressed at how engaging and interactive she is, and how much she weaves in our own products into the workshop.
Pleased to meet you.
I help companies use the science of decision-making to better understand how real people think and behave, so that they can create better products and services.
Why do I do what I do? Because my curiosity has always driven me to want to understand human behavior. And that has taken me from product management, marketing, and sales to behavioral science.
I am a Managing Director at Irrational Labs, where I lead our work on human connection, digital well-being, and the psychology of AI. Outside of product work, I design experiences that use behavioral science to build real connection in groups — from leadership teams to founder communities.
Signature Talks
- Product psychology
- Psychology of AI
- Behavioral design
- Digital well-being
- The science of connection
See Me Speak
To design products that work, you have to understand how the people you are building them for think and behave.
Behavioral science gives us this tool set. I’ve seen it transform leading companies—and as a speaker who brings it to life, I transform my audience’s perspective on products and the world.
Some of the amazing companies I’m working with
Follow my thoughts, follow me
